End the free rein of junk food advertising in India
The article highlights the unchecked advertising of High in Fat, Sugar, and Sodium (HFSS) foods and Ultra-Processed Foods (UPFs) in India, despite government intentions to regulate it. It details how misleading marketing targets vulnerable populations, especially children, contributing to rising rates of obesity and non-communicable diseases. The author advocates for stronger legal frameworks and government intervention, citing constitutional duties, Supreme Court observations on the 'right to health' and front-of-pack labelling, and the ineffectiveness of self-regulation, to protect public health.
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